Martechvibe celebrates and honours teams redefining loyalty and retention programmes for their brands. 

Acquisition builds revenues, but retention builds brands. Today, loyalty is at a premium, making retention the top priority for forward-looking marketers. 

An effective retention strategy and loyalty incentives must go beyond transactional benefits. It must forge a deeper relationship with the customer and put it above the competition. But are marketers able to do this effectively?

The Martech Power List features leaders in the Middle East who are leveraging technology to achieve marketing success. This unique awards ceremony celebrates leaders and institutions for their achievements. This edition will recognise winners in two categories, – Retention and Loyalty. 

These awards are an editorially-driven initiative to appreciate leaders and brands in the region. Led by the Martechvibe editorial team and a panel of experts, winners will be selected based on innovative use of technology and proven results. The winners will receive a prestigious award at a gala event attended by industry leaders.